At ViceGeek we fully believe that if you are in business, following all legal requirements in your local community to operate openly, you have a right to advertise your products online.
Unfortunately, not all inventory sources feel the same way and in order to protect their own brands have decided to either restrict or out-right ban certain legal product’s paid media placement on their sites/storefronts.
- Marijuana dispensaries and paraphernalia
- Gambling establishments
- Guns and weapons
- Erotic services
With our experiences in the beginning of the Colorado marijuana legalization movement, and casinos in Las Vegas, we learned how to best navigate those challenges with “alternative” methods for product placement. These include innovative product mixes, creative “non-traditional voice” copywriting, landing page optimization, and a deep understanding of the nuanced/restrictive policies of the inventory supply sources.
If you’ve run into any of these challenges in getting your name out there, or simply want help maximizing your current efforts, please do reach out for a free custom Alternative Product Placement Plan below.
Or feel free to check out our casino case study where we share how we overcame some of those very complex challenges and nailed all Key Performance Indicators: